Customer Obsession: Your Roadmap to Profitable CRM
Type
Book
Authors
ISBN 10
097196520X
ISBN 13
9780971965201
Category
Deliver/Achieve Guest Satisfaction
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Publication Year
2002
Publisher
Pages
244
Description
Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus. - from Amzon
Number of Copies
1
